How To Get More Visitors To Your Website Without Spending A Penny

I am a UK based independent travel consultant, Europe a la Carte. As a small business I have to find ways to get visitors to my site without a large advertising spend. However while I may not spend money, I certainly put in a lot of time and effort!

1 You need to find a niche angle, something that makes you stand out from other similar websites. Every industry is very competitive and you need something to get your site noticed. I feature less well known destinations in Europe, like Lake Iseo in northern Italy, then I can come in the first few listed on a natural search (as supposed to a sponsored or paid for result). If I promote well known destinations like Florence, I will probably turn up on page 100 and nobody will find me.

2 Try to write as many articles as possible relevant to the product/service that you are selling on your website. I write articles and guides about these less well known destinations and promote these articles and guides as widely as possible eg submit to Ezine Articles and Helium. This way you can become an expert on your niche market and your site comes higher in natural searches.

3 Start a blog on your site. Again only post articles which are relevant to your product/service. I write posts about travel in Europe. I try to make at least one post per day.
You must then get your blog listed on blog directories and make comments on other related blogs with links back to your blog. Search engines like the way blogs are structured and that fact that there is a constant stream of fresh content on your website. Again this brings you up higher in the natural search results.by Karen Bryan http://www.europealacarte.co.uk/